Fresh, innovative ideas come naturally to you
You have proven methods you deeply believe in and you're making waves in your industry. You thrive on keeping things as relevant and interesting as possible for your audience, never letting yourself grow stagnant.
The demand for your online presence keeps growing
You're not new to the scene. Between podcast interviews, content creation, coaching calls, and community engagement, you find yourself spread thin creatively while trying to maintain your high standards.
You want to stay consistently visible without the grind
You are extremely intentional with your calendar and what you choose to give your time to. Your brand’s impact and sales depend on your consistency, but you need to find a way to sustain it along with an easeful work-life rhythm.
Creating micro-content is not your favorite task
Sifting through all your current content and distilling it down into digestible posts has become a tedious roadblock. You feel indecisive and inefficient with it. You feel far more productive spending time on your area of expertise.
Your content resonates best when it truly sounds like you
You don’t have time to hand-hold contractors and revise every piece of content that sounds generic at best. You hesitate to hand things off because at the end of the day, it’s your voice that creates the real, lasting connections.
if this is you...
For established experts ready to fuel their momentum with perspective-shifting content
An intentional system for content repurposing that drives your big-picture marketing goals.
Introducing the Perennial™ Approach:
Go beyond just basic tips & tricks and strategically extract the content that positions you as an authority:
+ Your personal stories that drive connection
+ Your unique frameworks that demonstrate expertise
+ Your thought leadership angles that set you apart
These elements make you the known industry leader that people can’t help wanting to be around.
We mine your content for thought-leadership gold.
part 1/3
We meet your audience exactly where they’re at:
+ Awareness content, sparking attention & interest
+ Consideration content, showing your unique value
+ Decision content, overcoming objections and driving conversion
This strategic mix in every batch of content nurtures your online community at all stages.
We map out your content for conversion
part 2/3
Our process is organic, never static. It involves:
+ Tracking engagement to understand what resonates
+ Refining based on audience response
+ Adapting strategies as your business & audience evolves
Every piece of content is part of a larger, dynamic ecosystem—not just singular, isolated posts.
We observe the data, and evolve as needed
part 3/3
our approach
Since multiple touchpoints and reminders are needed to nurture and excite your potential buyers, every piece of content is created to bring the right people closer and closer to a “yes.”
Shorten the path to conversion
Different people prefer different content formats. When you meet potential clients in their preferred channels—instead of a one-size-fits-all approach—trust and buy-in naturally follow.
Cultivate unwavering trust
We’ll optimize your repurposed content for Google search, turning ideas you’ve already shared into SEO-friendly blogs. This widens your net of visibility and increases your sales potential.
Attract more Google traffic
You'll get a strategic partner with 6+ years of marketing expertise in your corner. Our monthly strategy calls & analytics reports spot what works, identify gaps, and map out next steps for your marketing goals.
Get a second marketing brain
Take the pressure off of yourself to constantly create on demand. By tapping into the wealth of knowledge you already have, your content system runs without you so you can recharge, refocus, and let fresh ideas flow.
Conserve creative energy
Multi-platform marketing gets to be sustainable. By repurposing relevant content that drives people to your go-to platforms, we maintain quality and consistency so your audience grows where you want them to.
Establish online omnipresence
through our partnership, you will:
Our data-backed content strategies continuously nurture your cross-platform community so that they’re ready and eager to invest.
In an online business, attention is currency. Repurposing helps you capture more of it.
Yasmine Salem Hamdan,
Coaches & Company
We were experiencing growth as a company & wanted to increase our content output, but our existing team was spread too thin & operating outside of our zones of genius, so we needed to bring in a pro for the job. Cue, Emma, and her team!
What I love about their service is that it is comprehensive. Their content repurposing is not just for social posts, but for blogs & email newsletters too. We have been able to increase our content output on our blog & social media, and consistently email our email list week after week, which is a huge win. Working with them has been one of the easiest parts of my business.
"They made our content creation process streamlined and have provided support to me in an amazing way!"
Jeannie Riley,
Iceland with a view
"Emma has been a delight to work with, during the nearly 2 full years that we have worked together. She has played a vital role in helping my brand increase engagement, web traffic and always has fresh new ideas on how to create content that is relevant to my audience while also achieving consistent increases in key metrics.
Finding a gem like Emma has been a welcome resource in the ongoing development of sustainable strategies across my different platforms and how to maximize their potential for my business."
"She is confident in her craft and is always mindful of my voice when creating content for my brand."
Lillian Pierson
Founder & CEO, Data-Mania LLC
Emma knows what she’s doing when it comes to content, and I’m so glad I decided to entrust her as my company’s Content Manager. I love the way she connects and engages with my audience through the content she creates. I know I can trust her and feel she’s much more reliable and organized than other writers I've worked with previously.
On average, her service saves me anywhere from 7 to 15 hours a week, and I’ve also noticed key website metrics like traffic, time on page and conversions have all gone up since she started publishing content on my site. I would absolutely recommend Emma’s content repurposing and management services to entrepreneurs looking to outsource their content creation and publishing!
"Emma's service saves me anywhere from 7 to 15 hours a week"
For businesses who primarily want to grow via short-form content creation on social media apps
We take your source content and repurpose it into high-converting micro-content. This could include Instagram carousel posts/reels, Tiktoks, Youtube Shorts, quote graphics, LinkedIn posts, Threads, etc.
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
Monthly Retainer Service
Social media focused content repurposing
apply to work together
For businesses who want to maximize growth and omnipresence on multiple marketing channels, not just on social media
Moving beyond just short-form social media content, we nurture your community through evergreen content types, propelling wide-reaching and long-standing growth
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
For social media, email marketing & SEO-optimized blogs
Multi-channel content repurposing
apply to work together
If you need shorter term content repurposing support, we can customize a package around your priorities.
For example, if you’re preparing for a launch, extended time off, or a business pivot, a one-off content repurposing project might be what you’re looking for
Exact pricing will be based on your specific deliverables.
One-time project for entrepreneurs not looking to commit to a monthly retainer
Short-term content repurposing
apply to work together
As a boutique content repurposing agency, we offer a true partnership by only serving a handful of select clients at a time. This allows us to become fully integrated with your business, never operating with a predetermined formula on autopilot.
Our repurposing service turns your existing content into a library of long-lasting assets that continue to deliver, season after season.
Our services
For businesses who primarily want to grow via short-form content creation on social media apps
We take your source content and repurpose it into high-converting micro-content. This could include Instagram carousel posts/reels, Tiktoks, Youtube Shorts, quote graphics, LinkedIn posts, Threads, etc.
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
Monthly Retainer Service
Social media focused content repurposing
starting at $900
Social Bloom
For businesses who want to maximize growth and omnipresence on multiple marketing channels, not just on social media
Moving beyond just short-form social media content, we nurture your community through evergreen content types, propelling wide-reaching and long-standing growth
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
For social media, email marketing & SEO-optimized blogs
Multi-channel content repurposing
starting at $1,500
Evergreen Ecosystem
If you need shorter term content repurposing support, we can customize a package around your priorities.
For example, if you’re preparing for a launch, extended time off, or a business pivot, a one-off content repurposing project might be what you’re looking for
Exact pricing will be based on your specific deliverables.
One-time project for entrepreneurs not looking to commit to a monthly retainer
Short-term content repurposing
starting at $1,500
One-Off Projects
For businesses who primarily want to grow via short-form content creation on social media apps
We take your source content and repurpose it into high-converting micro-content. This could include Instagram carousel posts/reels, Tiktoks, Youtube Shorts, quote graphics, LinkedIn posts, Threads, etc.
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
Monthly Retainer Service
Social media focused content repurposing
For businesses who want to maximize growth and omnipresence on multiple marketing channels, not just on social media
Moving beyond just short-form social media content, we nurture your community through evergreen content types, propelling wide-reaching and long-standing growth
Exact pricing will be based on your specific deliverables.
Content strategy + analytics included in all monthly packages.
For social media, email marketing & SEO-optimized blogs
Multi-channel content repurposing
If you need shorter term content repurposing support, we can customize a package around your priorities.
For example, if you’re preparing for a launch, extended time off, or a business pivot, a one-off content repurposing project might be what you’re looking for
Exact pricing will be based on your specific deliverables.
One-time project for entrepreneurs not looking to commit to a monthly retainer
Short-term content repurposing
part 1/4
Naomi had valuable, well-written blog content — but no desire to be on social media, no time to manage it, and no clear path for turning her big ideas into strategic micro-content. Focused on client work and in-person networking, she needed a way to share her expertise online without adding to her plate.
The Challenge
How Naomi Went From 0 Leads to 3 New Clients From LinkedIn With Strategic Repurposing
Through strategic repurposing of her blog content into LinkedIn posts, we created a sustainable visibility strategy that sounded like her — even when talking about highly technical and nuanced topics. We paired that with a data-driven approach, using monthly insights to refine what was working and advise on additional opportunities for visibility.
The solution
part 2/4
- NAOMI IGUCHI, FOUNDER OF NEUROFLOW WELLNESS
“Aside from those results, being able to take this off my plate (with the peace of mind that it's being done true to my brand and my thought leadership) has allowed me to focus more on what I love. I'm all about anything that creates more space for the things that bring us joy."
What she said
part 4/4
case study
FAQs
We accommodate two main client scenarios:
Content Archive Clients: If you have an extensive content archive, you'll provide access to your library at the beginning of our contract. We then strategically work through your content over time, identifying high-value pieces to repurpose based on your goals, audience engagement, and marketing strategy.
Ongoing Content Clients: If you produce regular long-form content (weekly or bi-weekly podcast, YouTube show, blog, etc.), you'll share the specific pieces you want repurposed at the beginning of each month. We become an extension of your regular content process, repurposing your selected content into platform-specific formats that extend its reach.
In both cases, we handle the entire process of selecting, adapting, and optimizing your content for multiple platforms to maximize its impact.
No! We always use a transcription as the base for creating the blog, newsletter, and captions but this service is so much more than just a transcription.
I know many people choose to post transcriptions of their podcasts/videos on their site but in my opinion, they don't always read well and are not engaging for website visitors.
We take what was said in your videos or podcast and transform it into an engaging, easily digestible article that will have your website visitors coming back for more.
Because we're repurposing content you’ve already created, this is the perfect service for entrepreneurs who are hesitant to hire a content writer as they fear it won’t sound like them.
These are YOUR thoughts and ideas, simply packaged up into new forms of content. We take note of your tone and voice as we listen to you and infuse it into the content we create for you.
This service is for anyone that wants to spread their message far and wide to attract leads and clients.
Most of our clients are coaches, consultants, course creators, and creatives - but we've worked with other niches as well!
Anyone who is currently marketing their business using audio and/or video content could benefit from using a content repurposing service.
If you are on a retainer package, you will submit your 4 pieces of content to repurpose on the 3rd of the month and receive your completed content bundles by the last Tuesday of the month. If you require a faster turn-around time, let us know and we'll see if we can make it happen.
Keyword research is included, so no sweat! We will search for an SEO keyword (s) that aligns with your topic and optimize your content. Keep in mind that if you're repurposing past podcast episodes, not every single topic will have a keyword that fits. Whenever we can find one that works with the topic, we will optimize!
YES! We've repurposed blogs, emails, books, webinars, voice notes - and so much more. As long as you have high quality source content, we can adapt it into engaging posts for multiple platforms.
Perennial Content Repurposing Studio will find a new purpose for the knowledge you’ve already shared, protecting those content assets from getting forgotten and bringing more of the right attention your way.
