Are you scared to outsource content creation as a personal brand?
I get it.
Your unique voice is your brand’s lifeblood, and the idea of entrusting it to someone else can feel risky.
Maybe you’ve even tried to outsource content creation in the past and got less-than-stellar results.
Instead of getting your time BACK, you found yourself caught up in endless revisions and edits.
But you know what? Just because it didn’t work in the past doesn’t mean you’re destined to DIY it forever. Just because you’re a personal brand doesn’t mean you need to do it all.
Here’s how to get support and successfully outsource content creation while still making sure your content feels like you!
Ask for samples
When you’re looking to outsource content creation, seeing past examples of someone’s work can seriously help ease your fears. Reviewing how they’ve captured other brands’ voices, especially in similar industries, can be reassuring.
Don’t hesitate to request a variety of samples that showcase different content types and styles. Look for consistency in quality, adaptability to different brand voices, and attention to detail.
Pay special attention to how they’ve maintained the unique personality of each brand while still creating engaging content. This can give you a clear picture of their capabilities and help you envision how they might handle your brand’s voice.
Remember, a good content team should be able to sound like you – only on your best writing day!
Pssst. Wanna take a peek at our portfolio? Check out our content chops here.
Start small before fully outsourcing your content
If you’re still hesitant about outsourcing content creation, remember that you can start with a smaller project. You don’t have to commit to a full-scale content marketing plan right away.
Start with a single platform or a limited number of posts to test the waters and build confidence in the process.
And even though some agencies have a 3-month minimum, some will make exceptions if you share you have hesitations or are nervous about committing to something more long-term. Don’t be afraid to express your concerns and ask about more flexible options that suit your comfort level 🙂
Realize it’s not all or nothing
Remember, just because you’re considering getting support doesn’t mean you have to sign over control to someone else 100%. For example, maybe you outsource content creation for IG Reels and carousels while still handling your DMs, comments, IG stories and lives yourself!
This way, you can maintain a personal relationship with your audience while getting help with the most time-consuming aspects of content creation.
Opt for a content repurposing service
A content repurposing service often works WAY better for personal brands because content repurposing preserves your unique edge and thought leadership.
Instead of getting someone to come up with new content ideas, a content repurposing agency will remix what you’ve already created, re-working it for new platforms. This way, your original voice and ideas stay at the heart of all your content.
You’re not losing your essence – you’re just finding new ways to share it.
Remember… Just because you’re a personal brand doesn’t mean you need to do it all.
You deserve support, and you don’t need to settle for generic content that doesn’t feel like YOU.
The solution isn’t hiring a social media manager to come up with post ideas.
Instead, you need me and my team of content fairies to take the incredible content you’re ALREADY creating and amplify it across platforms.
Because every time I get the feedback after the first batch of content is delivered, saying something like:
“You don’t know how amazing it feels to see ALL of this content, perfectly in my brand voice and ready to go for the next month!” 😍
Even clients who struggled to find agencies or providers who could truly capture their brand voice before have found success with us.
Let me show you how we can amplify your existing content while preserving your authentic voice. I’d love to hop on a quick call to discuss how our done-for-you content repurposing service can save you time and expand your reach – without compromising your brand’s unique essence.
Ready to outsource content creation with confidence and watch your brand grow?
Learn more about our done-for-you content repurposing service.
